Brand Pack

Logos

The Wavecast logo set — the primary lockup, the wordmark and the icon mark, each in colour, dark and light, downloadable as SVG and transparent PNG.

Lockups: Primary · Wordmark · IconTreatments: Colour · Dark · LightFormats: SVG · PNG
The Wavecast logo set — the primary lockup, the wordmark and the icon mark. Each lockup comes in a champagne colour version, a dark treatment and a light treatment, sat in a 16:9 frame and downloadable as SVG (vector) or transparent PNG.
01

Primary Logo

Available

The full lockup — mark and wordmark together. The default Wavecast logo.

Wavecast primary logo, champagne colour
ColourSVGPNG
Wavecast primary logo, dark
DarkSVGPNG
Wavecast primary logo, light
LightSVGPNG
02

Wordmark Logo

Available

The wordmark alone — “Wavecast” set as type, no mark.

Wavecast wordmark, champagne colour
ColourSVGPNG
Wavecast wordmark, dark
DarkSVGPNG
Wavecast wordmark, light
LightSVGPNG
03

Icon Mark

Available

The wave mark alone — for avatars, app icons and tight spaces.

Wavecast icon mark, champagne colour
ColourSVGPNG
Wavecast icon mark, dark
DarkSVGPNG
Wavecast icon mark, light
LightSVGPNG
04

Required Logo Fields

Spec

Every logo entry in a Brand Pack carries these fields — enough structured data for software to pick the right logo automatically.

FieldDescription
idStable machine-readable logo ID
nameHuman-readable name
descriptionClear explanation of the logo
typeLogo category — e.g. primary, wordmark, symbol, product, campaign
statusCurrent lifecycle status
defaultVariantIdPreferred default logo variant
tagsSearch and classification tags
variantsArray of logo variants
05

Logo Variant Fields

Spec

Each variant describes one specific visual treatment of a logo, with these fields.

FieldDescription
idStable machine-readable variant ID
nameHuman-readable variant name
descriptionExplanation of the variant
statusactive, deprecated, archived, experimental
orientationhorizontal, vertical, stacked, square, circular
layoutRelationship between mark and wordmark
colourModefull-colour, black, white, mono, greyscale, reversed
backgroundCompatibilitySuitable background types
themeCompatibilityLight mode, dark mode, or both
channelsWhere this variant may be used
preferredUseRecommended use cases
filesFiles available for this variant
rulesUsage rules and constraints
06

Supported Logo File Formats

Spec

The file formats a Brand Pack should support, by category.

CategoryFormats
Vectorsvgpdfepsai
Rasterpngjpgjpegwebpavif
Icon-specificicoicnssvgpng
Animationlottie-jsonjsonmp4webmmovgif
Design sourcefigsketchxdpsdai
Wavecast Logos — Brand Pack
The logo set — primary lockup, wordmark and icon mark, in dark and light (no colour version yet). Sourced from the master files in Drive and mirrored in /assets; this page is the reference, not the source.