Brand Pack

Logos

The Wavecast logo set — the primary lockup, the wordmark and the icon mark, each in colour, dark and light, downloadable as SVG and transparent PNG.

Lockups: Primary · Wordmark · IconTreatments: Colour · Dark · LightFormats: SVG · PNG

The Wavecast logo set — the primary lockup, the wordmark and the icon mark. Each lockup comes in a champagne colour version, a dark treatment and a light treatment, sat in a 16:9 frame and downloadable as SVG (vector) or transparent PNG.

Primary Logo

Available

The full lockup — mark and wordmark together. The default Wavecast logo.

ColourSVG PNG

DarkSVG PNG

LightSVG PNG

Wordmark Logo

Available

The wordmark alone — “Wavecast” set as type, no mark.

ColourSVG PNG

DarkSVG PNG

LightSVG PNG

Icon Mark

Available

The wave mark alone — for avatars, app icons and tight spaces.

ColourSVG PNG

DarkSVG PNG

LightSVG PNG

Required Logo Fields

Spec

Every logo entry in a Brand Pack carries these fields — enough structured data for software to pick the right logo automatically.

Field	Description
`id`	Stable machine-readable logo ID
`name`	Human-readable name
`description`	Clear explanation of the logo
`type`	Logo category — e.g. primary, wordmark, symbol, product, campaign
`status`	Current lifecycle status
`defaultVariantId`	Preferred default logo variant
`tags`	Search and classification tags
`variants`	Array of logo variants

Logo Variant Fields

Spec

Each variant describes one specific visual treatment of a logo, with these fields.

Field	Description
`id`	Stable machine-readable variant ID
`name`	Human-readable variant name
`description`	Explanation of the variant
`status`	active, deprecated, archived, experimental
`orientation`	horizontal, vertical, stacked, square, circular
`layout`	Relationship between mark and wordmark
`colourMode`	full-colour, black, white, mono, greyscale, reversed
`backgroundCompatibility`	Suitable background types
`themeCompatibility`	Light mode, dark mode, or both
`channels`	Where this variant may be used
`preferredUse`	Recommended use cases
`files`	Files available for this variant
`rules`	Usage rules and constraints

Supported Logo File Formats

Spec

The file formats a Brand Pack should support, by category.

Category	Formats
Vector	`svgpdfepsai`
Raster	`pngjpgjpegwebpavif`
Icon-specific	`icoicnssvgpng`
Animation	`lottie-jsonjsonmp4webmmovgif`
Design source	`figsketchxdpsdai`

Wavecast Logos — Brand Pack
The logo set — primary lockup, wordmark and icon mark, in dark and light (no colour version yet). Sourced from the master files in Drive and mirrored in /assets; this page is the reference, not the source.