Brand Pack · v2

Brand Packs

The machine-readable categorised dataset of brand data points and assets that every Wavecast rendering engine reads to produce on-brand output.

Components: Logos · Colours · Type · Artwork · Icons · Illustrations · Elements · TemplatesChannels: Web · Video · GraphicsScope: Account · Workspace · Event
01

What is a Brand Pack?

The model

It reads top-down — the Brand Pack feeds the Templates, and the Templates feed every output.

Brand PackThe machine-readable dataset and assets — the brand’s building blocks and the rules that govern them.
TemplatesBrand-locked compositions.
WebPages and emails.
VideoWatermarks, slates and overlays.
GraphicsSocial assets, slides and document visuals.
02

Brand Pack contents

8 components

Eight components make up a pack — seven brand primitives plus the assembled Templates layer. Each is its own categorised slice of the dataset.

Logos

Every lockup and mark, with the rules of use bound to each.

Colours

The semantic colour set — tokens, values and on-fill pairings.

Typography

The type role system — fonts, weights and metrics per role.

 Forming

Artwork

Brand artwork and backgrounds — the graphic furniture of a brand.

Icons

The icon library — one consistent set, styled to the brand.

 Forming

Illustrations

Illustration style and assets — characters, spots and scenes.

Elements

Brand-level UX objects — buttons, badges and primitives.

 Forming

Templates

Brand-locked compositions, saved into the pack for reuse.
On the components
  • Logos, Colours and Typography are live references; Artwork, Illustrations and Templates are forming.
  • Icons and Elements are surfaced from the Library — referenced here, not duplicated.
  • The model is the dataset, not a fixed list of files — new components can be added as the brand surface grows.
03

Who has a Brand Pack

Brand Packs can be stored at the Account, Workspace or Event level. They are available and portable — each level inherits the one above and overrides only what it needs.

AccountA client’s Brand Pack. The master for everything produced for that client.
WorkspaceA workspace within an account. A brand, division or programme — inherits the Account, overrides what it needs.
EventAn individual event’s Brand Pack. A conference, festival or campaign — inherits its Workspace where it needs its own identity.
Available & portableA Brand Pack is a dataset, not a fixed install — it can be exported, handed over, duplicated and applied across contexts. Re-skinning is a change to values, not a re-draw, so a pack travels cleanly between levels and between tools.
04

Examples

Placeholders

Real Wavecast packs — to be built out and dropped in here.

Client Brand Pack

Moody’s

Account-level pack.

Awaiting brand data
Client Brand Pack

ION Analytics

Account-level pack.

Awaiting brand data
Event Brand Pack

FIPP Congress

Event-level pack.

Awaiting brand data
05

What it is — and isn’t

Draft

A working articulation, to refine.

A Brand Pack is
  • A live dataset — structured, categorised and queryable by any engine.
  • The single source of truth for a brand’s assets and rules.
  • Versioned and re-skinnable — change a value, every output follows.
  • Portable and scoped — stored at Account, Workspace or Event level, and movable between them.
  • Rules included — clearspace, misuse, pairings, tone — not only files.
A Brand Pack is not
  • A static PDF or slide deck of guidelines.
  • A DAM — a folder of files someone has to hunt through.
  • A manual lookup or copy-paste exercise, asset by asset.
  • Locked to one design tool or one output format.
  • A creative brief — it governs the brand, not campaign messaging.
The data model
  • Data first: the Brand Pack is a dataset. The Notion registries (Colour, Typography…) are its canonical, queryable form; this site mirrors them.
  • Captured, not only sourced: designed templates are saved back into the pack, so it holds both the primitives and the compositions assembled from them.
  • One lever: re-skinning a client or event is a change to values, not a re-draw — every engine’s output follows automatically.
Wavecast Brand Pack
The machine-readable brand — a categorised dataset of assets, templates, conventions and rules that replaces static PDF guidelines and the DAM. Constituent values mirror the Notion registries; not edited here.