Launch
Publish registration and onboard client operators.
The intent
We go public. Listings, emails and ads go live, registration opens, and we make sure the tracking actually fires before any spend hits it.
The event is discoverable, registration is confirmed working, tracking is verified, and the first registration has come through clean.
The agent → human handoff
Every agent task runs the same governed loop. The agent is triggered, it drafts, a named human reviews, and only then does it publish. Same shape in every phase.
The work, by actor
Craft & judgement
- Event Manager — Approve public details, registration rules and change-control expectations.
- Marketeer — Publish listings, emails and ads; confirm tracking and conversion reporting works.
- Marketeer — Set UTMs, conversion events, dashboards and baseline KPIs.
- Producer — Publish speaker announcements, bios, session summaries and joining instructions.
- Technical Production — Validate player, streams, captions and failover readiness before traffic spikes.
- Technical Support — Monitor platform stability, onboarding requests and access issues, daily.
Scale & speed
- Producer — Draft speaker announcement copy and session summaries.ownerProducer · review: Producer before publish
Reliability
- System — Open registration and publish the event for discovery.
What the client gets
A live event listing. Open registration that works. A verified tracking baseline and a KPI dashboard from day one.
The safeguard
Tracking silently isn't firing and we burn campaign budget against numbers that aren't real.
We verify the first conversion manually before any spend, and the dashboard has to populate before Launch closes.
The thread continues
Phase tokens bound to the Colour Registry · wheel engine v1.3 · multi-actor delivery model.