Promotion
Run campaigns and lock promo assets.
The intent
Drive registrations and keep the programme tight while we do it. Campaigns run, creatives get optimised, speakers get supported, and we fix friction the moment we see it.
The campaign is performing against KPIs, speaker commitments and assets are in, and the registration journey is clean.
The agent → human handoff
Every agent task runs the same governed loop. The agent is triggered, it drafts, a named human reviews, and only then does it publish. Same shape in every phase.
The work, by actor
Craft & judgement
- Event Manager — Manage stakeholder updates, speaker commitments and scope changes affecting delivery.
- Marketeer — Run campaigns, optimise creatives, monitor KPIs and adjust channel spend.
- Marketeer — Reuse prior highlights; create teaser clips and carousels.
- Producer — Support speakers with briefings, collect assets and refine the programme narrative.
- Technical Production — Advise that promotional claims align with production capabilities, timings and formats.
- Technical Support — Track registration journeys, fix friction and support audience comms tooling.
- Commercial — Set sponsor distribution requirements with tracking and reporting.
Scale & speed
- Marketeer — Cut teaser clips and social carousels from previous-event content.ownerMarketeer · review: Marketeer before publish
Reliability
What the client gets
A campaign that's actually being managed, not just switched on. Teaser content. A registration journey that converts.
The safeguard
The marketing promises something the production can't deliver.
Technical Production reviews promotional claims against what we can actually do. The pitch never gets ahead of the build.
The thread continues
Phase tokens bound to the Colour Registry · wheel engine v1.3 · multi-actor delivery model.